Seth Hallen

Seth Hallen has been leading innovative, market-dominant companies for over 30 years. Prior to joining Light Iron, he served as head of global strategy for Pixelogic Media, senior vice president of global creative services at Sony DADC New Media Solutions, chief executive officer of Testronic Labs, and vice president of North American operations for Lightworks. Since 2016, Hallen has been president of the Hollywood Professional Association (HPA), and he is regularly asked to speak about the frontiers of post-production technology, including the role of AI tools in evolving workflows. Hallen is also a member of the Television Academy’s AI Task Force and Production Executives Peer Group, and he previously served as governor-at-large for the Society of Motion Picture and Television Engineers (SMPTE). He holds a bachelor’s degree in radio, television, and film from the University of Maryland.